While not exactly a sexy term, program management is the essential core from which successful demand gen marketing campaigns evolve and thrive. That is why the at Direct Marketing Partners, the Program Manager (PM) is your primary contact. We offers Marketing Program Management Services.
DMP embraces a modular, multi-touch and fully integrated marketing approach for campaigns, matching the latest best practices with your resources and ours. Our PM’s keep an eagle-eye on campaign KPI’s daily and if the numbers are falling short of projections they will swoop in and figure out options to achieve the desired results. DMP’s approach to program management is:
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Marketing Automation is defined as a category of technology that encapsulates everything from email marketing, social media, analytics, and lead generation to lead nurturing with the sole aim of increasing revenue while developing efficient workflows. It allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. It can potentially become a game changer in lead to sales acceleration or it can fall short if not done right. According to a recent Revenue Performance Management Gleansight Benchmark Report, superior performing organizations are more likely to invest in marketing automation and can correlate success with its use (when best practices are followed). Below are the benefits of using B2B Marketing Automation Marketing automation Solutions can combine multiple criteria, including demographic and behavioral data (pages visited, downloads, filled out forms), with a lead scoring system, to enhanced ability to generate more and better qualified leads. Marketing automation helps you in increased marketing efficiency by automating time-consuming, manual tasks around content creation, management, personalization, campaign scheduling and execution, and lead nurturing saves time and improve productivity. Today’s marketing automation platforms are integrating multiple channels to create more comprehensive prospect profiles and more holistic views of prospect behavior. DMP has also identified a trend of low performing lead to sales funnels in firms that are struggling with their marketing automation tools with B2B Marketing Automation Solutions. |
USA B2B Direct Marketing
Direct Marketing Partners (DMP) is a USA B2B Direct Marketing, strategic marketing, consulting, and tele-services provider that specializes in building target databases and qualified sales lead pipelines to spec for B2B firms with a complex sales process. Archives
July 2019
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